What Is The Sunk Cost Fallacy? The Sunk Cost Fallacy In A Nutshell - FourWeekMBA
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Sunk cost fallacy explained in surfing terms. Despite a limited chance of success, when @brettbarley found himself near this peak, at sunset, a quarter mile out to sea (in 40 degree water), he couldn’t help but pull the trigger. Human psychology at its best/worst. Video: @cody.hammer | Stab Magazine
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