Zambia Tourism Agency Launches Global Tourism Promotion Campaign on Expedia. LUSAKA – The Zambia Tourism Agency (ZTA) has officially launched an innovative six-month worldwide tourism promotion campaign on Expedia booking platform, one of the world’s leading online travel agencies. This strategic partnership aims to position Zambia as a premier travel destination and to achieve a target of 3 million international arrivals by 2026. The launch coincides with a global trend, as 34 million people wo