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Wondering what makes a great Super Bowl ad? At Kellogg, the conversation goes beyond entertainment. Members of the Kellogg Marketing Club applied ADPLAN to the 2024 Doritos Dinamita Super Bowl spot to give you an inside look at the building blocks behind a brilliant ad. ADPLAN is a framework developed at Kellogg by Professor Tim Calkins and Professor Derek Rucker. It evaluates Attention, Distinction, Positioning, Linkage, Amplification and Net Equity to assess an ad’s strategic impact. Tune in t
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