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Marketing Minutes on Instagram: "Released in 2005, Carlton Draught’s The Big Ad is a self-aware spectacle that turns advertising excess into the joke itself. Set to the dramatic score of O Fortuna, hundreds of performers form rival clans charging towards one another in an epic, choreographed battle. As the scale escalates, aerial shots reveal human formations shaping a beer glass, bubbles and figures, constantly reminding viewers how “big” and expensive the ad is meant to be. The humour lies in
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20 years on Carlton Draught's 'The Big Ad' still towers as an icon of Australian advertising
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campaignbrief.com
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