Superfactories: Balaji Wafers | National Geographic
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Superfactories: Balaji Wafers | National Geographic
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The marketing strategy that Balaji Wafers used is called guerrilla marketing. Guerrilla marketing is a low-cost, unconventional marketing strategy that uses creative and unexpected ways to get attention. It is often used by small businesses and startups to compete with larger brands. what the Balaji waters owner did was: - Hired 6-7 people for a cheap salary of 15-20k - Asked them to go to retail stores as consumers & ask for Balaji chips. - They made a list of all retail stores - These 6-7 peop
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