Media in Canada
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Media in Canada
CDIC integrates insurance messaging into popular Canadian shows. A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being. By Patti Summerfield. 4 hours ago.
Media in Canada
Canadian gov’t is investing millions into minority media. The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture. By Greg Hudson. 5 hours ago.
Media in Canada
Industry reacts to the government’s order to shut down TikTok business in Canada. Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
Digital continues to be the driving force in Canadian ad spend
By Patti Summerfield. June 20, 2022. Digital ad spending in Canada will be more than double traditional ad spending for the first time this year. That means digital will account for 68.3% of the total ad market. That comes from the latest eMarketer Insider Intelligence report, conducted with MiQ. Digital’s share of Canada’s total ad market ...
How Canadians are getting their news without Meta
May 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
How will media be redefined in 2022? - Media in Canada
December 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
A Canadian POV on global digital trends » Media in Canada
Apr 23, 2021 · Digital innovation, new technologies, market forces and shifts in consumer behaviour brought about by this new reality are reshaping the media landscape in Canada. IPG Media Lab’s Outlook 2021: Forward Momentum report has identified four leading trends shaping media and technology, and the team at UM Canada has taken a look at how these ...
News - Media in Canada
Canadian gov’t is investing millions into minority media. The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture. By Greg Hudson. 5 days ago.
Most-read of 2021: Media Companies - Media in Canada
Dec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...