The Fifteen Percent Pledge. Black people make up 15% of the US population. So, we asked businesses to dedicate 15% of their shelf space to Black-owned brands.

The winner of the Achievement Award will also receive mentoring and pro-bono consulting services from industry leaders. All awardees will receive complimentary tickets to our 2025 Gala. 2025 Fifteen Percent Pledge Achievement Award Grants: Winner will receive $200,000, in addition to mentorship and pro-bono consulting services

Our winner will be awarded at the 2025 Fifteen Percent Pledge Gala in Los Angeles. Before you get started on the application, we recommend reviewing a resource document we created for you to submit your strongest application: Application tips and resources .

Public voting will close on December 15, 2024 at 11:59pm ET, so get your votes in now! Our top three brands will be invited to the 2025 Gala at Paramount Studios in Los Angeles, where our $200,000, $35,000, and $15,000 grants will be announced live.

- Pledged Nov. '20. - Pledged Jun. '21. - Pledged Jun. '20

Why 15 percent? Over 13% of people living in the United States identify as Black and another estimated 2% identify as mixed race, totaling 15%. At The Fifteen Percent Pledge, we feel that 15% is the least that these major retailers can do to help close the financial gap in this country.

Brother Vellies is now handmade across the globe and has been seen on Solange at the Met Gala, Beyonce, Zendaya, Halsey, Nicki Minaj, Hailey Baldwin, and more. In June 2020, Aurora founded the Fifteen Percent Pledge, a non-profit advocacy organization that is closing the racial wealth gap by partnering with retailers to diversify their shelves ...

Since that post, over 28 of the world’s most recognized retailers have taken the pledge, redirecting $14B in revenue to Black brands.

CEO and Co-Founder, Good American Founding Partner, SKIMS Co-Founder, Safely Chairwoman, Fifteen Percent Pledge. Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power.

In recognition that Black people in the U.S. comprise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their shelf space, sales revenue, and annual spend to support Black-owned businesses.