The first 48 Gap Warehouse outlets, conversions of underperforming Gap stores, opened on August 1, 1993. Starting in March 1994, most Gap Warehouse stores would be converted into the new Old Navy...

In addition to a new logo, several locations were built or remodeled to reflect the "New Old Navy"; [15] one such location in St. Petersburg, Florida cost roughly $5 million to develop.

Mar 11, 1994 · The first Old Navy logo featured a blue ellipse with a thin red outline. Inside it was the brand name, represented by white capital glyphs. Serif font was used for both words. The inscription was indistinct, with partially erased lines.

Dec 22, 2024 · Join us as we dive into the history and meaning behind each Old Navy logo, tracing how this simple yet memorable emblem has anchored the brand’s identity as a global icon of family-friendly fashion. Logo features the text “OLD NAVY” in a distressed font within a blue oval. Outlined with a red border around the oval.

This brand strategy and visual identity was designed to celebrate and embrace this changing cultural landscape and bring this new Americana to 9 new markets in 3 different continents. As lead designer; a new logo, monogram, type system and color palette were integrated across all in store experiences, online e-commerce communications, global ...

Mar 5, 2025 · In 2007, a new monogram was introduced as the main logo. In 2009, the 1997 logo was brought back, albeit with a slightly darker shade of blue. Logo with the slogan "Come fun, come all." (2011–2012)

In the early 2000s, Old Navy continued to refine its brand identity, introducing a new logo that featured a stylized, lowercase "o" made up of small, interconnected circles. This design element, known as the "Old Navy circle," became a distinctive part of the brand's visual identity.

Sep 25, 2024 · Explore the captivating evolution of the Old Navy logo, from its humble beginnings to the iconic symbol we know today. This visual journey reveals the brand's transformation, showcasing how subtle changes and design choices have shaped its identity over time.

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