Nintendo, Super Mario and Costa Rica

Super Mario grocery store wins trademark battle with Nintendo
The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his Facebook followers that an attempt by the massive video game developer to block his trademark was denied by the country’s Registro Nacional. The post was first spotted by a user on ResetEra.
52-year-old 'Super Mario' supermarket in Costa Rica wins unlikely victory against the Nintendo lawyers: 'He is Don Mario, he's my dad'
Nintendo—a company that's famously litigious when it comes to muscling down on fan projects, emulators, and sometimes just straight-up other games—took one to the chin recently after a supermarket in Costa Rica,
Nintendo Sues Costa Rican Store Named “Super Mario,” But Loses the Case
Nintendo sued a small store in San Ramon, Costa Rica, over its name, Super Mario, but lost the case, allowing the store to keep its name.
Nintendo loses legal battle against Costa Rican supermarket called ‘Super Mario’
Nintendo lawyers might be renowned for their ruthlessness, but a small supermarket in Costa Rica has managed to overcome the gaming giant.
Nintendo just lost a trademark battle to an unexpected challenger
Carlos "Charlito" Alfaro explains above that Nintendo allegedly "claimed that Super Mario belongs to them globally" even though it appears that the supermarket has been using the
Nintendo loses trademark fight against Super Mario supermarket
A Costa Rican supermarket has claimed victory against Nintendo in a trademark battle over its name: Super Mario. The Super Mario shop in San Ramón is allegedly named as such because it is a "super" market run by a local man named Mario.
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