Jeff Bezos ‘ Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk ‘s SpaceX.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

Jeff Bezos' space company Blue Origin is preparing to launch its New Glenn rocket from the Cape Canaveral Space Force Station in Florida just after midnight on Sunday. It's been a long time coming: the company has been developing the 32-foot-tall rocket,