The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

Benoit Wiesser, ex-Chief Strategy Officer of Ogilvy Asia, and currently a Senior Partner, Strategy & Effectiveness, Ogilvy WW., writes how a fundamental and simple measurement mistake is hampering ...

Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

With a global recession looming in the wake of President Trump’s tariffs, what should marketers be doing to protect their brands? There was already an expectation that tariffs would lead to inflation ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...