Another way of making money on TikTok is through sponsored content and brand partnerships. These are collaborations where ...

Family-run businesses in the UK - including farms - are putting their enterprises at risk because they haven't got up-to-date ...

Adding a watermark and logo is an effective method for maintaining the confidentiality of shared documents. Watermarks and ...

Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth. Here's how to get the most out of your Facebook business page.

As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

Well-chosen keywords and phrases ensure that your pay-per-click (PPC) ad is seen by people looking for products and services just like yours on serach engines like Google. The right keywords help ...

Case studies make great promotional material for any business. An in-depth look at how your company has helped a client could bring you valuable media coverage, as former IT PR specialist Jane Lee ...

Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...

What has been happening in the wholesale sector? Although the fortunes of individual sectors have varied in recent years, in general terms the wholesaling sector has seen the following developments: ...

The night-time economy has faced huge challenges in recent years. The government-enforced lockdowns during the pandemic forced venues to close. This was followed by a cost-of-living crisis that meant ...

In today's online marketing world, I've been wondering if the old marketing divide - above or below the line - still applies. Are these distinctions still relevant or has the line blurred? Back in the ...