Custom Product Pages on the App Store — and Custom Store Listings on Google Play — are now one of the most powerful levers for improving install ...

We all start somewhere. In the app world, that “somewhere” is usually zero downloads, zilch users, zip revenue. Whether you’re a bright-eyed start-up or a legacy brand elbowing your way into the ...

On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

You know that moment. Your boss asks "Why did our competitor just jump 20 spots?" and you're still clicking through three different platforms trying to ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

Facebook and Google may dominate ad spend, but they’re also more expensive and restrictive than ever. The real growth opportunities now lie outside the ...