Luxury players are releasing their own short flicks in lieu of traditional advertising this season, as demand for authentic storytelling grows.
The long-established British menswear brand Paul Smith reported a pre-tax loss of $6.5 million (47.6 million RMB) for the 12 months ending June 30, 2024, a notable increase from the $2.8 million loss ...
Beauty brands on Xiaohongshu are welcoming “TikTok refugees” with bilingual content and meme-driven campaigns.
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