Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

The New Balance 2002R "Thisisneverthat Downtown Run" brings together streetwear edge and everyday comfort. In this review, we ...

The New Balance 993 Joe Freshgoods “Arctic Blue” is here — and it’s nothing short of icy heat. In this on-feet review, we ...

Coco Gauff's line with New Balance continues to expand.

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Footwear brand New Balance has followed Adidas in developing 3D-printed midsoles that could be customised to suit the ...