News

Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu ...
More People Want to Buy Vehicles When Ads Are Voiced By Women, Not Men
In a test of 20 auto advertisements, the top-ranked ad amongst potential vehicle purchasers who were males features a female voice and/or lead actress, Veritonic reports. CXL Institute found that ...