SKIMS posted photos of the apparel on sale instead of addressing the devastating fires that have forced nearly 130,000 people to evacuate their homes.

Hotel heiress Paris Hilton, who lost her home to the Los Angeles wildfire, started a fundraiser to support displaced families and children. She shared a post and pledged 100,000 dollars.

California wildfires continue with dry conditions and powerful winds —which are due to last through Friday — fueling at least five fires.