The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

The Texas Longhorns lost a huge recruiting battle when five-star Felix Ojo took a big money NIL offer to go to Tech. But ...

ESPN draft analysts predict Longhorns wing Dailyn Swain to be taken in 2026 NBA Draft. Texas picked up Swain through the ...

The Texas 2026 recruiting class gained momentum in the first part of June, but some key targets committing elsewhere could be ...

The Milwaukee Bucks have been busy in the first few days of NBA free agency, retooling their roster, losing center Brook ...

Mayde Creek (Texas) four-star edge-rusher Kosi Okpala is set to announce his college commitment Thursday at 10 a.m. CT. The 6 ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

The SEC has long been known as the premier college football conference. Even as the tides shift and things constantly change, ...