In the past, Morris has employed some of the top designers in the game, but with this project, the team kept things in-house.

Bass Pro Shops founder Johnny Morris and his son, JP Morris, provide a behind-the-scenes look at Big Cedar Lodge's newest ...

Big Cedar Lodge unveiled its new "Cliffhangers" golf course, which is adjacent to the Tiger Woods-designed Payne's Valley ...

Big Cedar Lodge in Missouri’s scenic Ozarks will unveil Cliffhangers, an audacious new 18‑hole par‑3 course envisioned by ...

Johnny Morris, legendary angler, noted conservationist and founder of Bass Pro Shops, from his heart says "Take a kid fishin'. You'll be happy you did!" and is challenging families everywhere to ...

SPRINGFIELD, Mo. — Johnny Morris, 75, had increased his wealth in a year when many of the richest billionaires are losing their net worth.

When I first met Johnny Morris, I was immediately greeted by what seemed to be an ever-present smile. The affable 75-year-old billionaire founder of the Bass Pro Shops empire has plenty of reasons ...

EXCLUSIVE: The founder and CEO of Bass Pro Shops, Johnny Morris, says that despite inflation, the hunting, fishing and outdoor sporting brand will remain focused on affordability heading into ...

Bass Pro Shops CEO Johnny Morris said the company is committed to focusing on affordability despite high inflation. Shutterstock “My dad was big on delivering value to customers,” Morris said.