The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.
The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...
The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...
Sky Gold added 3.53% to Rs 374 after the company announced that it has onboarded Aditya Birla Jewellery, which is operating under the brand name Indriya, as its new client.
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