Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks North America Head Step Down as Part of Turnaround Plan
New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...
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Mike Grams and Meredith Sandland to Join Leadership Team at Starbucks
In what promises to be a busy week for Starbucks ahead of its Tuesday earnings, the brand followed up Monday news of in-store ...
Starbucks plans to downsize menu, roughly cutting 30% of beverage, food offerings
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
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The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...