A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

The UK’s largest consumer voted award, Product of the Year, is back with a bold brand refresh and is calling for new ...

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Google, the ubiquitous gateway to information, is subtly refreshing its iconic “G” logo, ushering in a new era for the ...

"But it doesn't change that people don't want the Tesla brand. I don't know how you fix that." Need a break? Play the USA TODAY Daily Crossword Puzzle. In case you missed it: More than 370,000 ...