A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Google, the ubiquitous gateway to information, is subtly refreshing its iconic “G” logo, ushering in a new era for the ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Thanks to David Krumholtz of "The Santa Clause" fame, we've gotten our very first glimpse at the official logo for next year's "Supergirl: Woman of Tomorrow"... or perhaps just "Supergirl"?

Warheads has a new sour candy headed out that promises to be unlike anything else from the brand. The famously sour ... featuring the easily recognizable logo and a caution label.

Drake University and Des Moines Area Community College could be close to a settlement agreement in a hotly contested legal battle over the schools' logos and trademarks. New court records show a ...

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

A supermarket own-brand cheddar has beaten big brands in a blind taste test (Picture: Getty Images) In news which might have shocked shoppers, Which? recently revealed that a supermarket own-brand ...

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...