Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

Here are the best gift ideas for the gamer in your life, including some of the best games and gaming accessories that make ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.