Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable brands to communicate more effectively with customers.

Additionally, the platform is rolling out voice calling and unified campaign management to better support businesses using ...

Meta has introduced new features for WhatsApp Business users, aiming to make business communication smarter and more ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook ...

After onboarding, businesses can upload subscriber lists and either manually select WhatsApp messages as a placement or let ...

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook, and Instagram from one centralised ...