Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers ...

Welcome to the future, where your wardrobe may live in a server farm, and your next fashion show might happen on a gaming ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

"Project Warhol" comes as Meta calls 2025 its "most critical year" for VR, avatars, and AI wearables.

You probably know about virtual influencers, even if you haven’t realized it yet. These AI-generated stars have been taking ...

UVM said it can customize the software, and it has access to hundreds of different kinds of scenarios to allow students to ...

The University of Vermont has integrated Virtual Reality (VR) simulation into its nursing curriculum, an initiative aimed to improve clinical skills and patient care for future nurses and nurse ...

When people’s digital doubles have positive interactions with brands, they are more likely to engage with those same brands ...