Reach greater heights with a degree in Marketing from Western Kentucky University. Marketing plays a critical role in any profession that concerns consumers and their decision-making process. Our ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

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One such development occurred when Elevance Health (NYSE: ELV) made headlines when it announced plans to slash its Medicare Advantage marketing budget on Friday. Elevance’s move to cull its Medicare ...

For decades, summer marketing in India was a predictable affair, a well-trodden path of icy beverages, breezy fabrics, and promises of cool comfort. In summer 2025, the landscape has undergone a shift ...

Days after Elevance Health assured investors it remains optimistic about Medicare Advantage, the health insurance company announced it will stop marketing most products under the program.

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

IIM Ahmedabad alumnus and marketing professor Govindrajan Srinivas amused LinkedIn users with his witty comment on his education profile, humorously noting he “consistently finished at the bottom of ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

Frank James’ terrifying April 2022 mass shooting on a crowded Brooklyn subway was a “direct” result of gunmaker Glock’s marketing, two victims claim in a lawsuit. Furong Hu and Zhuoxuan Ye ...

Companies that engage in multilevel marketing, or MLM, are especially deft at peddling this sort of intangible temptation. As the New York magazine journalist Bridget Read documents in her ...