A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Toyota’s flagship electric vehicle with the clunky name, the bZ4x, is getting a makeover for the 2026 model year — including ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Thanks to his family, fans can now see the original Slipknot logo drawn by the late Joey Jordison. The drummer's family launched an Instagram account in July of 2022, roughly a year after he died ...

Hofstra University unveiled a bold new look Monday, launching a redesigned “H” logo as part of a campus-wide celebration and ...

As noted above, 1 is the most prevalent stylized logo number in the USPTO’s files. After that, though, come 7 and the coveted 8, suggesting a particular visual appeal in the form of these numerals.

BC.GAME, a global Web3 iGaming platform, has introduced a refreshed brand identity featuring a new logo and the slogan “Stay ...

Apple previewed new Vision Pro accessibility features today that could turn the headset into a proxy for eyesight when they ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

I was answering a higher calling, pursuing a greater aesthetic purpose. I was looking at all the fake logos, because I think they're neat. This isn't a bit. I've always been fascinated with minute ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.