From artistic decisions to marketing campaigns, the new book chronicles the 'business and creative decisions that have ...

The Taylor Swift effect: a springboard for emerging artists? In the case of the Eras Tour, some clearly benefited from a genuine “Taylor Swift effect.” ...

Despite recent breakup rumors fueled by separate appearances and social media observations, sources close to Taylor Swift and ...

From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.” The 304-page book breaks down ...