With Olympic gold and global accolades in hand, Antoine Dupont sets his sights on transforming American rugby.

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

Is there nothing that Henry Pollock cannot do? Not only is he being used to sell headbands in the Northampton Saints club ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...