Amazon.com is launching an new section to its app and website focused on items that cost $20 or less as the internet retailer looks to fend off rising competition from low-cost platforms Temu and Shein.

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.