No, Rilakkuma is not part of Sanrio. Instead, Rilakkuma is part of San-X. This is where the confusion may start to come in.

A popular Hello Kitty pop-up shop is returning to the Sacramento area with more exclusive merchandise. The Sanrio Hello Kitty Cafe Truck will stop by a Roseville shopping mall on Saturday, May 10. The ...

Bento is a popular Japanese-style single-portion meal, and BoxLunch and Sanrio have teamed up for a new Hello Kitty ...

There is no shortage of Sanrio content out there. There are hundreds of Sanrio characters, and many of them have appeared in ...