The expansion of the strategic partnership will enable customers to build Agentforce AI agents using Google Gemini and to deploy Salesforce on Google Cloud.

This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

By offering better integrations with Salesforce, Google hopes to encourage customers using Microsoft products to make the switch.

Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, video, and handle more complex tasks.

Salesforce adds Google’s Gemini AI to its Agentforce platform. Now this will allow Salesforce customers to build Agentforce agents using Gemini and to deploy Salesforce on Google Cloud.

The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google’s cloud infrastructure, where they can take advantage of an extensive range of data analytics products, Salesforce said.

The contract, worth $2.5 billion, is emblematic of how big tech companies are forging alliances to offer a broader menu of AI products.