On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and ...

SAP SE (NYSE: SAP) today announced that FC Bayern has migrated its on-premise systems to the cloud through the RISE with SAP journey. This strategic move is designed to accelerate innovation, ...

SAP announced that the SAP Emarsys solution is being renamed to SAP Engagement Cloud-reflecting SAP's strategy to make engagement a core enterprise capability across the SAP portfolio. SAP Engagement ...

SAP SE have renamed its SAP Emarsys solution to SAP Engagement Cloud. The company says this reflects SAP's strategy to make ...

That’s the tension at the heart of The Live Effect, a new two-part video series from The Drum and Sparks. Launching episode one today, we ask a deceptively simple question: if everything can now be ...

“This approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying ...

Fei-Fei Li also just raised a billion dollars for her World Labs, though it’s much further along with its physical AI models for robots and other applications. Meantime, OpenAI, in a class of its own, ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration - SiliconANGLE ...

SAP has released its December security updates addressing 14 vulnerabilities across a range of products, including three critical-severity flaws. The most severe (CVSS score: 9.9) of all the issues is ...

Leading UK womenswear retailer modernises its omnichannel experience and strengthens customer loyalty through data-driven insights. SAP SE (NYSE: SAP) has announced that New Look, one of the UK’s ...

At SAP TechEd 2025 in Berlin, a troika of technical executives unveiled artificial intelligence (AI)-driven features in the supplier’s SAP Build platform, disclosed more agents in its Joule AI ...