In a world where customer attention is fragmented and advertising ROI is under constant scrutiny, Auchan Romania is setting a ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and ...

As advertisers start to see limitations of on-site RMN placements, they’re being sold opportunities to spend off-site.

The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly ...

Revolution Ad, the creative-first ad network that delivers scroll-stopping, high-performing interactive ads for premium brands, today announced the European launch of its proprietary advertising ...

A 30-year-old community service program for young adults that operates across the U.S. has become the latest target of the ...

Google says AI Overviews link out to a “greater diversity of webpages.” But AIOs generate fewer clicks and index higher to ...

The continued growth of programmatic advertising investment on CTV is undeniable, topping nearly USD$25bn (£19.3bn) in the US in 2024 with an expectation to reach almost USD$30bn (£23.2bn)in 2025. The ...

Magnite Access helps media owners like Samsung Ads increase the volume of targeted impressions in Magnite's exchanges and drive higher CPMs and revenue. “Magnite has been helping us build custom ...

More news outlets are open to programmatic ad sales, which can help marketers avoid tough topics and hot talk. CNN, which is on the hunt for a new head of sales, could pitch advertisers on an ...

Why Your Business In today’s digital advertising landscape, businesses must go beyond traditional PPC campaigns to remain ...