What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...
This is an example of encroachment, when suppliers like Sony, Nike, and Lego establish their own direct channels ... typically leading to decreased orders and higher wholesale prices (i.e., an exit ...
When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.
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