The Italian was pictured on a snowy getaway as he joined fellow brand ambassador Kendall Jenner in becoming the face of this year's Gucci holiday campaign.
In Turin, Jannik Sinner is like a politician on the campaign trail, barely able to speak for the roars of his fans ...
Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.
Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.