Business Insider India5y
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...
Nike appeared to troll Jaylen Brown with ‘childish’ tweet about Giannis Antetokounmpo
The subtle reference is the latest episode in the ongoing feud. The post Nike appeared to troll Jaylen Brown with ‘childish’ ...
Entrepreneur3y
Slogan
Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...
BBC6y
Nike sales defy Kaepernick ad campaign backlash
Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...