Two of the PGA Tour's more marketable players are wearing what they want, when they want, for the first time in a long time.

With Adidas, luckily, I have my own custom line, so I have a little bit of a say, Alexander Zverev said.

UK basketball brought back its denim uniforms earlier this season. Now, more denim apparel is available for fans to buy.

That's why runners need a considered running rotation. Not just an eclectic collection of race tees and trendy impulse buys, but a thoughtful, head-to-toe system designed for spring sessions. Key ...

Join the Miguel Delaney: Inside Football newsletter and get behind-the-scenes access and unrivalled insight Join the Miguel Delaney: Inside Football newsletter The British No 1 has worn Nike since she ...

Japanese streetwear pioneer NIGO is working with Nike again. This time, it’s to create two looks that tell an authentic college story. This design started with finding the right materials. Pendleton ...

Shares of Nike Inc. plunged as much as 10% after hours Thursday, after the athletic-gear giant’s executives said price-cutting efforts to flush off-season clothing from warehouses in North America ...

Like meteorology and sports betting, predicting success in the fashion industry is an imperfect science because there are just too many factors at play. That said, I’ve worked in and around the ...