NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Five-star recruit Immanuel Iheanacho is the top prospect in the state of Maryland for the 2026 class. The 345-pound offensive ...

Oregon Ducks legend and Nike co-founder Phil Knight has opened up about his potential involvement in purchasing the Portland ...

Originally from Louisville, Kentucky, Stokes has lived in several cities, including San Diego and Atlanta. He now resides in ...

Nike Sportswear paid tribute to Deion Sanders’ mother, Connie Knight, with the release of a new Nike Air Max DT '96 collaboration tied to Mother’s Day.

Nike co-founder Phil Knight attends the Texas ... The Ducks suffered an early exit in the College Football Playoffs after losing to eventual-National Champion Ohio State. Pushing deeper into ...

U.S. Soccer's new uniforms for the men's and women's national teams are called "Brilliant" and "Heartbeat," and were designed ...

Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players ...

Colorado Buffaloes coach Deion Sanders has never been shy about honoring the woman who helped shape him, and his latest Nike shoe release proves it. The sneake ...

Or that a Colorado game (home or road) has its own red carpet not found at any other university in all of College Football. Would it be surprising if the Nike x Deion apple didn’t fall far from ...