NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Colorado Buffaloes coach Deion Sanders paid a special tribute to his mother, Connie, ahead of Mother's Day. Since last year, ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players ...

Five-star recruit Immanuel Iheanacho is the top prospect in the state of Maryland for the 2026 class. The 345-pound offensive ...

Nike Sportswear paid tribute to Deion Sanders’ mother, Connie Knight, with the release of a new Nike Air Max DT '96 collaboration tied to Mother’s Day.

Or that a Colorado game (home or road) has its own red carpet not found at any other university in all of College Football. Would it be surprising if the Nike x Deion apple didn’t fall far from ...

Her directorial vision brings A’ja Wilson’s legacy and Benedict College roots to the forefront of sports storytelling.

With Tennessee’s apparel deal with Nike about to expire, the Knox News’ Adam Sparks reported the university is considering ...

Some fans forget the 1998 national title football team wore ... the price of a new Nike deal. Nike, Adidas and Under Armour are among the top apparel brands in college sports.