In a move that feels more like a U-turn than a rebrand, Warner Bros. Discovery has announced it will revert the name of its ...

Elmo, Abby Cadabby and the rest of the “Sesame Street” gang will get some high-profile help as they travel down a new road.

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

How much motivation does a company founder need to make their company a success? In the case of Chime, a fintech firm whose ...

Warner Bros. Discovery announced that Max will be reverting to HBO Max. The decision to change was influenced by changing ...

Warner Bros. Discovery announced that it is bringing HBO back to the name of its streaming service this summer.

Uber Technologies Inc. is introducing a cheaper pooled rides option and a price-lock pass for commuters, underscoring its ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...