From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Brands have recognized the power of social media to influence their online consumers for some time, which is why many large corporations to small businesses have adopted some sort of social media ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

There’s nothing wrong with spending more on influencer marketing. But without strategy or soul, it becomes just another volume game. When everyone plays that game, nobody wins. What once made ...

Influencer marketing platform CreatorIQ collected data ... Bieber marketed her skincare brand alongside Kendall Jenner's 818 tequila with a photo booth that gave out small samples of their products.

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...