Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

The U.S. Department of Justice has proposed that Alphabet's Google divest its AdX advertising marketplace and ad server DFP, ...

Across categories, marketers are rethinking what makes a creative work and for how long. Finance apps are doubling down on AI ...

In the current competitive digital age, it is virtually impossible for businesses to overlook the importance of social media. Billions of users are connected on social media, and US companies are ...

Mark Zuckerberg has a new way to invade your privacy: a creepier version of ChatGPT.

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

Senan Mele talks to Radio Ink about modern forecasting, the importance of clean data, and why AM/FM still matters in today’s ...

When entering the United States through an airport or seaport, your electronic devices — laptops, phones, tablets — can be ...

After installing Smart Keyword Search, the first thing you'll need to do is enable it to adjust your Google search results.

The real people paid by Meta to prevent predatory scammers from targeting its users aren't doing a great job. How does its ...

As Meta expands further into the world of AI, CEO Mark Zuckerberg shared plans to create a paid tier and the inclusion of ...