The latest new Sanrio game is a match-3 mobile title called Hello Kitty Friends Match, and it features 10 mascots.

LINE Games has officially launched Hello Kitty Friends Match worldwide on Google Play and the App Store. Click here for more ...

A new trio of adorable Sanrio 'hug pillows' let fans grab onto Hello Kitty, Cinnamoroll and Kuromi for an armful of blissful, ...

Touchland released what we thought was their cutest collab yet. Well, no disrespect to the Touchland x Hello Kitty release, ...