The heavy blush trend is also part of the Douyin makeup scene. Named after the Chinese version of TikTok referred to as Douyin, the TikTok-viral #douyinmakeup has been viewed over 602 million times.

Is the heavy blush trend problematic? Lex Gillies, rosacea advocate and founder of The Real Skin Club, has some worries about the sun-kissed blush trend and suggests it might be downplaying rosacea.