Stepping into the world of Google Ads can feel overwhelming. With so many options and settings, it’s easy to wonder if your ...

Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The ...

When it comes to Google AdWords, some benchmarks are easier to find than others. For instance, when asked “What’s a good click-through rate,” Google representatives suggest aiming for a ...

The following table shows the typical type of data that a business will collect around its digital marketing via AdWords. How do you know whether you are getting a reasonable marketing ROI on your ...

Google Adwords is a lead generation tool for salespeople all over the world. When Salesforce.com included an application for Google Adwords, many flocked to it. Recently though, Salesforce ...