News

A judge this week denied Burger King's request to dismiss a false advertising lawsuit. The lawsuit claims Burger King's Whopper ads mislead consumers about its size and ingredients. The case is ...
GTA, RDR, NBA 2K, BioShock and Borderlands account for some 85% of the company’s revenue, according to CFRA analyst Shreya Gheewala. Take-Two has had one of the highest-performing stocks of ...
Piracy/It’s A Crime campaign You wouldn't steal a font. A famous anti-piracy ad campaign from the 2000s used a typeface that may have been pirated, according to social media users and various ...
Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant ...
Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick ...
MAC’s previous ad campaign featuring Martha Stewart, Julia Fox and more stripping down for a new nude lip color recently caused quite a stir, too. We can’t wait to see what the makeup company ...
The seven-figure ad buy calls on state and local officials to sign a pledge to oppose policies that increase gas prices and utility rates. The Western States Petroleum Association launched a seven ...
Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has ...
INDIANAPOLIS (WANE) Anyone driving north on I-69 knows that once they enter Steuben County, they can expect to see lots of billboards advertising marijuana dispensaries located in Michigan ...
Argenx is rolling out a multichannel ad campaign to promote its Vyvgart Hytrulo prefilled syringe and let patients living with generalized myasthenia gravis (gMG) know that they have another treatment ...
Sure, going on popular podcasts to show a more human side is nice. But what about claiming to grow the entire advertising market through AI and, in turn, changing the makeup of global GDP?
FIRST ON FOX: Consumers’ Research, a leading nonprofit dedicated to consumer information, is launching an advertising campaign against one of the top healthcare systems in the United States ...