The first Walmart Black Friday sales event is LIVE NOW ... members and then started at 5 p.m. ET for all customers. The in-store event starts on Friday, Nov. 15 at 6 a.m. local time.

As Walmart gears up for its initial Black Friday sale next week (yes, there will be multiple), the big-box store has shared a ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.