Zambia’s arm of Africa’s leading creative agency, X3M Ideas, has recorded success at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing. At the award ceremony ...

Ben Coulson, ANZ Chief Creative Officer at Dentsu Creative is president of the Creative Commerce Jury at this year's D&AD ...

When it comes to advertising, the goal is simple: create ads that grab attention, spark engagement, and drive sales. But how ...

The answer often lies in the gap between insight and execution. Too much creativity without data leads to fluff, and too much ...

Canon India, in partnership with Dentsu Creative Webchutney, has launched its latest campaign for its printer range titled ...

Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all ...

AI is not replacing content creators. It is making them faster, smarter, and more strategic. Learn how to use AI today and ...

AI has become a more and more present tool in marketing as we know it today, offering data-driven insights and efficiency, ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

AI isn’t a creative director’s nemesis. It’s a creative director’s biggest ally – a super talented team member. One of AI’s ...

Nielsen’s Five Keys to Advertising Effectiveness study (2017) found that creative quality accounts for 47% of a campaign’s ...

As mentioned, Pickens had been with Wieden+Kennedy in Amsterdam before joining Leo and worked on such seminal campaigns as Nike’s ‘Write The Future’ campaign. King, meanwhile, also has a long ...